About Us

The Checkered Flag Way

At Checkered Flags, we love the road, and in true sense that is where our journey started in 2015. Our dream was to provide quality, affordable and reliable riding, and leisure and lifestyle equipment to the Indian consumer. But instead of importing established brands and selling them in the local market, we decide to produce products with the help of some leading manufacturers around the world under our own label and in the process have complete control over quality and price. 

Quality – We source and manufacture, prime quality product from prestige manufacturers around the world. This ultimately translates to better product and value for money to our customers. 

Innovation – We strive to introduce unique, innovative and essential products. At Checkered Flags leading the way is a code we live by.